Monday, January 19, 2015

Integration in 2015

A good look at some 2015 integrated trends at this link.

We like this article because it looks beyond tactics and gets into the EI and the why side of things.

A favorite quote from the article:

"Many say that the communications world of 2015 will deliver the best creative content through the PESO (paid, earned, shared and owned) spectrum of channels."

David B. Rockland, Ph.D