Monday, December 10, 2012

Thursday, December 6, 2012

On board

You often hear about people serving on boards, but what does this actually look like?

Jennifer S. Worrell in our office served as the Public Relations Society of America Kansas Chapter Diversity Chair this year and agreed to share her board report for 2012:

PRSA’s diversity initiative mission is to promote a workforce that more closely mirrors the communities in which we live and work in terms of age, race, ethnicity and gender.

The goals for the PRSA Kansas Diversity Committee in 2012 were to promote this mission and create more diversity within the chapter in terms of industries represented by members (such as agencies, nonprofits, corporations) and create more diversity within the chapter in terms of experience (representation from seasoned professionals, mid-level practitioners and new people to the PR field.)

The diversity chair worked at recruiting and encouraging new members and on student outreach, for example working with and communicating with the WSU community and the K-State PRSSA chapter, even facilitating a presentation by the Kansas Chapter president for K-State PRSSA students.

The diversity chair also took an interest in planning and implementing professional development opportunities to get to know more PRSA members and provide tangible benefits, in particular a newsroom event at KWCH.

Also addressed were building awareness for PRSA in general (in turn helping increase membership) and making PRSA a welcoming group by being inclusive and welcoming to new members and monthly luncheon attendees.

The diversity chair provided monthly diversity news articles for the PRSA newsletter, with the goal of increasing the awareness of diversity in the public relations industry. The diversity chair also provided diversity copy and information for the new PRSA Kansas website.

Submitted by:

Jennifer S. Worrell
PRSA Kansas Diversity Chair 2012
Nye & Associates