Monday, November 10, 2014

SEMA 2014

We enjoyed another successful year at SEMA, helping with media relations at Media Day, visiting with clients and making new industry contacts.

It was great to see old and new friends and team members!

Thursday, October 2, 2014

Creating A Brand Positioning Statement

When we work with clients on branding current brands or who are introducing new brands, we often start with a Brand Positioning Statement.

Here's how we work through this branding process, with Nye & Associates as an example:

Nye & Associates
Smarter Marketing™

Brand Positioning Statement


We are a family like team of people dedicated to the success of our clients. We are the right size, and have the experience to provide personal attention to the creative and effective development of our client’s marketing plans.
A long-time, client-focused advertising, marketing, public relations, branding and digital full-service agency.

In Wichita, Kansas, and the world.

For nearly 40 years!


We provide strategic marketing services, based on Smarter Marketing™, to help our clients grow. We enjoy also working where we can grow and learn in a team-oriented environment. Working with people you like and care about helps make work and the results meaningful.

Smarter Marketing™ is Nye & Associate’s approach and methodology for developing and executing strategic marketing plans for our clients. It’s based on our Vision-Objectives-Action process, where we develop clear goals for marketing efforts and targeted actions to accomplish each of those goals.

To help make a Brand Positioning Statement work for you, call us at 316-263-5878 or email us.

Wednesday, September 3, 2014

Introducing our newest app for Fred the Preparedness Dog

Fred the Preparedness Dog is the mascot for the Kansas Department of Health and Environment Preparedness Program. His mission is to increase family and pet preparedness for all types of emergencies. We created Fred's app with preparedness games to play with Fred to help children and their families be prepared.

To download your own Fred app, visit the Apple App Store or click here.

You can also check out Fred’s web presence at and view a short PSA video we created for him.

We’ve worked with Fred on producing activity books, trading cards, stickers and temporary tattoos to go along with his PR duties and community events that he attends around Kansas.

Tuesday, May 27, 2014

40 Under 40 Class of 2014

Congratulations to the Wichita Business Journal 40 Under 40 Class of 2014, including our Account Service Director Jennifer Strong Worrell!

We are honored to be a part of this great group of up-and-comers in the Wichita community.