Monday, December 13, 2010

Monday, November 1, 2010

Happy Happy Birthday

Happy Birthday to our Mistress of Pink Ruth Johnson. Ruth wears many hats at Nye & Associates including General Manager, Production Manager, Media Buyer & Account Service. If you've got a project, she can make it happen.

Give her or anyone else at Nye & Associates a call to get started at 316-263-5878.

Friday, October 15, 2010

Tobacco Free Wichita celebrates 40 years

The Tobacco Free Wichita Coalition celebrated their 40th anniversary at a party last night.

Congrats on 40 years TFW!

Friday, September 10, 2010

Nye & Associates Account Executive Climbs Kilimanjaro

Congrats to Account Exec Jennifer Worrell who recently summited Mt. Kilimanjaro, the highest free-standing mountain in the world and the tallest mountain in Africa.

Wednesday, September 1, 2010

New Commercials

On location shooting some new commercials for our spa client this week.

Tuesday, August 3, 2010

Video Shoot Day 2 - Break Time

The N&A team and our client say break time during our second day on location. Things are going well - lucky enough to have some shade, expecting 107 degrees today, but spirits are high. Everyone is very excited about the progress we have made and we are excited to get to editing!

Video Shoot Day 2

Nothing like picking record-breaking hot days for all-day outside video shoots! Here we are setting up for the first shot of day in some perfect morning sunlight and prepping for the next round of shots.

Video Shoot

It's always fun, and exciting to develop videos for our clients. We're on location for two days this week developing a series of videos for an awesome client! The videos will be used on the company's website, in point of purchase displays, on YouTube and in many other places. It's all part of the overall strategy N&A helped develop for this national brand. Good stuff!

Are you in need of assistance with video development? Whether it's for use on the Internet, TV or another platform - N&A can help. Give us a call - 316.263.5878 - and let's ham it up a bit!

Tuesday, May 25, 2010

Bike to Work Day

Last Friday was Bike to Work Day. Here, Jennifer & Ruth head out in style.

Monday, May 17, 2010

Walk at Work Day

This Wednesday, May 19, is Walk at Work Day, sponsored by the Sedgwick County Health Department.

Are you planning on participating, too? For a chance to win prizes, sign up at

Rolltop Laptop

Cutting edge laptop:

Where do we sign up for one?!

Tuesday, May 4, 2010

PINK Day Party

Sporting our pink and enjoying a little pink food:
  • Pink Lemonade
  • Ham & Bean Soup with Pink Cornbread
  • Salmon Dip with Tomato Crackers & Radishes
  • Sparkling Strawberry Jello


We’re celebrating PINK today. We’re all wearing a little dash or a lotta, and we brought in pink treats to share. But more importantly, we’re honoring all the mother’s out there and giving a shout-out to breast cancer awareness. And last but not least, it’s Miss Ruth’s, The Queen Of All Things Pink, Half Birthday!

Join the fun – what are you doing that’s pink?

Life is not the color pink. Pink is the color of life.

Monday, May 3, 2010

Local Lunch Spots

The weather has been so nice lately that we've been heading out to enjoy some of the great lunch spots around Wichita.

Last week we checked out Mike's Wine Dive and here the ladies of Nye & Associates are enjoying a delicious meal at The Palette in Delano.

Today we headed to Dolci & Joes.

What are some other new Wichita lunch spots we should try?

Thursday, April 22, 2010

Take the Test

1. Can your employees recite your Mission Statement without a cheat sheet?

2. Does your company have a clear, concise Vision Statement, describing it three years from now?

3. Have you taken the next two steps in the Strategic Planning process by generating specific Goals and an Action Plan for each goal?

4. Do you believe you are getting the maximum value out of your marketing expenditures?

5. Do you feel your competitive business environment is changing faster than you can keep up with?

6. Do you want help with any of the above?

If you answered no to any questions 1- 5, or if you answered yes to question 6, give us a call at 316-263-5878.

Thursday, April 8, 2010

Social Media 2012

Article from Advertising Age on what social media will look like in 2012:

Exciting times.

Nye & Associates Does Topeka

We were in Topeka for meetings so we made sure to stop by our favorite lunch spot, New City Cafe. We also tried several cupcakes from Daddy Cakes. Yum!

What are some other fun spots in Topeka?

Tuesday, March 30, 2010

5 Essentials in Marketing for Kansas Banks

Competition is stronger than ever, and is coming from more places than ever before. In order to assure success, Kansas banks must pay attention to these vital marketing issues.

Customers have more choices today, than ever. They can get financial services down the street, in the mail, on the Internet, from credit unions, brokers, national banks, regional banks, local banks, insurance companies, finance companies, and others.

So, what are the five essentials?

They are: Competitive Products & Services, Strategic Positioning, Aggressive Target Marketing, Effective Community Relations, and Superior Customer Service.

Competitive Products and Services is just what it says. If your bank isn’t reviewing and making carefully planned decisions about your mix of products and services, your customer base can quickly erode due to the perception of more desirable services being offered by more aggressive competitors.

Strategic Positioning refers to how you want to be perceived in your community. Do you want to be The Innovator? The Ag Bank? The Friendliest? The Most Community Involved? Defining the Strategic Position for your bank is a key essential ingredient in this process.

This is a key factor in developing a focused marketing effort. Giving thought to how you want to be defined in your community is the foundation for the creation of a clear and effective marketing program.

Aggressive Target Marketing is not just a catch phrase - it's a strategy. It means identifying precisely who you want to do business with, and making direct, concerted efforts to offer products and services to fit this market. Families, farmers and small businesses are three examples of specific targets that can be identified and marketed to.

The key to effective target marketing is creating the best match between the products and services you offer, and the specific audience that has the highest potential of using these services.

Effective Community Relations is the process of creating interaction with your prospects in situations other than when you are soliciting their business. Good examples of this concept are events, seminars, participation in local sports activities, participation with schools, and other good-for-the-community events.

In many cases, people want to do business with a financial institution that clearly has and demonstrates a sense of involvement with the community. Community relations activities can take many forms. The key is analyzing your community, what the competition is doing, and the opportunities that exist, and then developing a plan to create increased community visibility for your institution.

Superior Customer Service is also critical in the process of achieving success. Bankers must make a commitment to managing every interaction with their customer, with the goal of making it a positive experience.

Customers have three general expectations when they receive service. These expectations are to be recognized, to be made to feel important, and to be taken care of. These three needs are always there, just in varying degrees, depending on the type and level of service they are receiving.

The bottom line is that the effective management of these five factors is fundamental to competing and succeeding today. Smart bank leaders are now integrating a strategic planning process into their business. This process involves setting a Vision, Objectives, and Action plan for determining what and how they will successfully compete in today’s marketplace. These five essentials then become the foundation for a successful bank marketing plan and will be key to long-term success.

Gary Nye
Nye & Associates

Tuesday, March 16, 2010

Web Sites

What not to do:

First Impressions – Your Web Site

"Honey, stop the car! Back up. I think we’ve found it. . . our dream home!”

Does this sound familiar? If it does, you can probably remember the reason you stopped. There was just something different about that house - something that caught your eye, something visually appealing that made you want to get out of the car and take a look inside. It’s curb appeal!

Leading real estate experts agree that without curb appeal, the odds that your home will sell for its asking price drastically decrease. The old adage "first impressions mean everything" really is true.

The same holds true for your Web site. Albeit unfairly, many organizations are judged based solely on their Web presence. You may have the most profound thing to say, the highest quality product to sell, or the finest education in the land to offer, but none of it matters if your Web site is not appealing to visitors.

First-time visitors to your Web site will choose to continue surfing your site within three seconds or so, not unlike outdoor advertising where marketers have three seconds to introduce and sell you on a specific product or brand. You can have all the fancy gadgets, you can use catchy technological phrases like RSS feeds or blogs, but the simple fact is if your Web site is not professional and visually appealing, in most cases, none of it matters.

If during those first few seconds your Web site is found to be visually appealing and inviting, Eureka! You have made a good initial first impression, which is tantamount to walking into a well-appointed and clean department store with a spotless bathroom. And we all love that, right?

Now it’s on to the second stage of the visitors experience - content.

Visitors to your Web site want to be informed. They have visited your site for one of two reasons:

1) They were referred to you by someone they know, or have heard about you and want to learn more.
2) They happened upon your Web site while conducting a general search.

Now that you’ve built it, and they have come, what next? My advice to you would be to keep it fresh and to keep it real. For obvious reasons, Web sites that become stagnant over time with little to no change in content or graphics become less appealing, and visitors have less reason to frequent your site.

On the contrary, Web sites that take advantage of tools specifically geared toward updating content and images give visitors something new (and hopefully interesting) to read. The goal should be to provide informative, relevant, and useful information to your visitors, thereby encouraging them to visit again and visit often.

An effective Web site will give your visitors a memorable experience and encourage repeat visitors to the Web site. To learn more about creating effective visual aspects and content for your Web site, call us at 316-263-5878.

Lee Clark
VP, Business Development
Nye & Associates

Thursday, March 11, 2010

Our booth at the Metro Mingle

We participated in the Wichita Area Chamber of Commerce Metro Mingle & Small Business Awards Showcase. Here's Lee and our booth.

Thursday, February 18, 2010

Mardi Gras Party

We celebrated Fat Tuesday in style. Our festive menu included:
King's Cake
New Orleans Sunburst Salad
Spicy Cajun Crawtators Chips
Kings Rolls
Louisiana Root Beer
Fruit Bouquet with Dipping Chocolate

Laissez les bon temps rouler!

Photo 2: Christy & Jenny celebrating Mardi Gras
Photo 3: Ruth & Lee with Jambalaya & Louisiana Root Beer
Photo 4: Jennifer with the King's cake & Mardi Gras Swirl cupcakes

Monday, January 11, 2010

Wednesday, January 6, 2010

What is Nye & Associates Smarter Marketing?

  • An action plan we create for you, focused on your goals and based on well thought-out strategies.
  • An action plan that maximizes the efficiency and productivity of each part of your marketing program.
  • An action plan that can be effectively implemented and tracked.

Nye & Associates Values
In order to deliver Smarter Marketing, Nye & Associates believes in these values:

  • Strategically Focused

If it doesn't already exist, we help you create a specific Vision of Success, and the Marketing Objectives that will lead to this success. This is a critical first step in the process of developing an effective marketing plan.

  • Appropriate Creative

We develop creative solutions that fit you, your organization's personality, and budget, as well as what’s needed to be competitive in the marketplace.

  • The Right Size

We are the right size to provide creative, timely and cost-effective marketing services. Our creative team brings the range of experience and talent needed to produce powerful marketing solutions.

  • Experience

Our unique approach to the marketing process, knowledge of effective marketing techniques and experience in a broad range of business environments combine to allow us to deliver effective marketing programs for you.

Nye Christmas Party

Enjoying a Christmas feast, complete with Karen's famous Molten Chocolate Lava Cakes at Gary & Karen's home.

Obnoxious Christmas Sweater Day

The Nye team celebrating in style.

Health Care Marketing Today

Health care marketers today face an unusual dilemma. The dilemma is that fundamentally, there are two distinct markets to be served, and communicating with these two markets is very different.

The traditional market consists of consumers who still read newspapers, watch television, and read magazines. The new, non-traditional market, uses Facebook and Twitter, sends multiple text messages every day, and watches selected television programs and videos on their computer. For the most part, marketing to these two audiences requires two distinct strategies.

The good news is that with appropriate strategic thinking, you can be effective in reaching both target audiences. Due to the high cost of traditional marketing, and the fact that marketing budgets have become so fragmented, the need for great strategic thinking and execution has never been greater.

Strategic thinking begins with a clear definition of the audiences you want to reach. The strategy that “I want to reach everyone” or “I just want to get my name out there” doesn’t work anymore.

Successful health care marketers will take a two-pronged approach that targets each of these vital markets. Each approach needs its own strategic focus, yet must share a common thread for building the brand, establishing a consistent and distinct theme, and expanding the number of contacts of people within each target market.

Public relations, guerilla marketing, and engagement marketing tactics will play an expanding role in a successful marketing plan for health care marketers today. Each of these strategic components of the plan enable marketers to do more precise targeting, thus being able to communicate even down to a one-to-one basis with their prospects.

Hospitals, physicians, or other health care service providers can develop marketing programs that touch specific audiences in times other than when direct services are needed. Examples of these kinds of touches include seminars, newsletters, screenings, an interactive Web site and other engagement marketing techniques.

In every business, and particularly the health care business, consumers have more choices and are much more involved in the decisions they make regarding their own health care. Providers who deliver great customer service, provide educational information to their patients, and in general, position themselves as caring leaders in their business, will thrive.

The “we’ve always done it this way” strategy no longer works. Marketers have to be smarter, more targeted, more versatile and more caring to be successful today.

I encourage you to think non-traditionally, to think like your customer, and then communicate in ways that meet the needs of your savvy consumers.

Gary Nye
Nye & Associates

Tuesday, January 5, 2010

Flat Art

Found in the Nye Archives: Flat Art from circa 1992.

This is a hand-drawn TV spot storyboard. It’s amazing how things change, and it’s good to look back, just to see how far technology has brought us. We’re grateful it’s all done on computer now.

Ruth's Birthday

Celebrating Ruth's Birthday at Yia Yia's