Monday, December 13, 2010
Monday, November 1, 2010
Happy Birthday to our Mistress of Pink Ruth Johnson. Ruth wears many hats at Nye & Associates including General Manager, Production Manager, Media Buyer & Account Service. If you've got a project, she can make it happen.
Give her or anyone else at Nye & Associates a call to get started at 316-263-5878.
Friday, October 15, 2010
Friday, September 10, 2010
Wednesday, September 1, 2010
Tuesday, August 3, 2010
It's always fun, and exciting to develop videos for our clients. We're on location for two days this week developing a series of videos for an awesome client! The videos will be used on the company's website, in point of purchase displays, on YouTube and in many other places. It's all part of the overall strategy N&A helped develop for this national brand. Good stuff!
Are you in need of assistance with video development? Whether it's for use on the Internet, TV or another platform - N&A can help. Give us a call - 316.263.5878 - and let's ham it up a bit!
Tuesday, May 25, 2010
Monday, May 17, 2010
Tuesday, May 4, 2010
Join the fun – what are you doing that’s pink?
Life is not the color pink. Pink is the color of life.
Monday, May 3, 2010
Last week we checked out Mike's Wine Dive and here the ladies of Nye & Associates are enjoying a delicious meal at The Palette in Delano.
Today we headed to Dolci & Joes.
What are some other new Wichita lunch spots we should try?
Thursday, April 22, 2010
2. Does your company have a clear, concise Vision Statement, describing it three years from now?
3. Have you taken the next two steps in the Strategic Planning process by generating specific Goals and an Action Plan for each goal?
4. Do you believe you are getting the maximum value out of your marketing expenditures?
5. Do you feel your competitive business environment is changing faster than you can keep up with?
6. Do you want help with any of the above?
If you answered no to any questions 1- 5, or if you answered yes to question 6, give us a call at 316-263-5878.
Thursday, April 8, 2010
Tuesday, March 30, 2010
Customers have more choices today, than ever. They can get financial services down the street, in the mail, on the Internet, from credit unions, brokers, national banks, regional banks, local banks, insurance companies, finance companies, and others.
So, what are the five essentials?
They are: Competitive Products & Services, Strategic Positioning, Aggressive Target Marketing, Effective Community Relations, and Superior Customer Service.
Competitive Products and Services is just what it says. If your bank isn’t reviewing and making carefully planned decisions about your mix of products and services, your customer base can quickly erode due to the perception of more desirable services being offered by more aggressive competitors.
Strategic Positioning refers to how you want to be perceived in your community. Do you want to be The Innovator? The Ag Bank? The Friendliest? The Most Community Involved? Defining the Strategic Position for your bank is a key essential ingredient in this process.
This is a key factor in developing a focused marketing effort. Giving thought to how you want to be defined in your community is the foundation for the creation of a clear and effective marketing program.
Aggressive Target Marketing is not just a catch phrase - it's a strategy. It means identifying precisely who you want to do business with, and making direct, concerted efforts to offer products and services to fit this market. Families, farmers and small businesses are three examples of specific targets that can be identified and marketed to.
The key to effective target marketing is creating the best match between the products and services you offer, and the specific audience that has the highest potential of using these services.
Effective Community Relations is the process of creating interaction with your prospects in situations other than when you are soliciting their business. Good examples of this concept are events, seminars, participation in local sports activities, participation with schools, and other good-for-the-community events.
In many cases, people want to do business with a financial institution that clearly has and demonstrates a sense of involvement with the community. Community relations activities can take many forms. The key is analyzing your community, what the competition is doing, and the opportunities that exist, and then developing a plan to create increased community visibility for your institution.
Superior Customer Service is also critical in the process of achieving success. Bankers must make a commitment to managing every interaction with their customer, with the goal of making it a positive experience.
Customers have three general expectations when they receive service. These expectations are to be recognized, to be made to feel important, and to be taken care of. These three needs are always there, just in varying degrees, depending on the type and level of service they are receiving.
The bottom line is that the effective management of these five factors is fundamental to competing and succeeding today. Smart bank leaders are now integrating a strategic planning process into their business. This process involves setting a Vision, Objectives, and Action plan for determining what and how they will successfully compete in today’s marketplace. These five essentials then become the foundation for a successful bank marketing plan and will be key to long-term success.
Nye & Associates
Tuesday, March 16, 2010
Does this sound familiar? If it does, you can probably remember the reason you stopped. There was just something different about that house - something that caught your eye, something visually appealing that made you want to get out of the car and take a look inside. It’s curb appeal!
Leading real estate experts agree that without curb appeal, the odds that your home will sell for its asking price drastically decrease. The old adage "first impressions mean everything" really is true.
The same holds true for your Web site. Albeit unfairly, many organizations are judged based solely on their Web presence. You may have the most profound thing to say, the highest quality product to sell, or the finest education in the land to offer, but none of it matters if your Web site is not appealing to visitors.
First-time visitors to your Web site will choose to continue surfing your site within three seconds or so, not unlike outdoor advertising where marketers have three seconds to introduce and sell you on a specific product or brand. You can have all the fancy gadgets, you can use catchy technological phrases like RSS feeds or blogs, but the simple fact is if your Web site is not professional and visually appealing, in most cases, none of it matters.
If during those first few seconds your Web site is found to be visually appealing and inviting, Eureka! You have made a good initial first impression, which is tantamount to walking into a well-appointed and clean department store with a spotless bathroom. And we all love that, right?
Now it’s on to the second stage of the visitors experience - content.
Visitors to your Web site want to be informed. They have visited your site for one of two reasons:
1) They were referred to you by someone they know, or have heard about you and want to learn more.
2) They happened upon your Web site while conducting a general search.
Now that you’ve built it, and they have come, what next? My advice to you would be to keep it fresh and to keep it real. For obvious reasons, Web sites that become stagnant over time with little to no change in content or graphics become less appealing, and visitors have less reason to frequent your site.
On the contrary, Web sites that take advantage of tools specifically geared toward updating content and images give visitors something new (and hopefully interesting) to read. The goal should be to provide informative, relevant, and useful information to your visitors, thereby encouraging them to visit again and visit often.
An effective Web site will give your visitors a memorable experience and encourage repeat visitors to the Web site. To learn more about creating effective visual aspects and content for your Web site, call us at 316-263-5878.
VP, Business Development
Nye & Associates
Thursday, March 11, 2010
Thursday, February 18, 2010
New Orleans Sunburst Salad
Spicy Cajun Crawtators Chips
Louisiana Root Beer
Fruit Bouquet with Dipping Chocolate
Laissez les bon temps rouler!
Photo 2: Christy & Jenny celebrating Mardi Gras
Photo 3: Ruth & Lee with Jambalaya & Louisiana Root Beer
Photo 4: Jennifer with the King's cake & Mardi Gras Swirl cupcakes
Friday, January 15, 2010
Monday, January 11, 2010
Wednesday, January 6, 2010
- An action plan we create for you, focused on your goals and based on well thought-out strategies.
- An action plan that maximizes the efficiency and productivity of each part of your marketing program.
- An action plan that can be effectively implemented and tracked.
Nye & Associates Values
In order to deliver Smarter Marketing, Nye & Associates believes in these values:
- Strategically Focused
If it doesn't already exist, we help you create a specific Vision of Success, and the Marketing Objectives that will lead to this success. This is a critical first step in the process of developing an effective marketing plan.
- Appropriate Creative
We develop creative solutions that fit you, your organization's personality, and budget, as well as what’s needed to be competitive in the marketplace.
- The Right Size
We are the right size to provide creative, timely and cost-effective marketing services. Our creative team brings the range of experience and talent needed to produce powerful marketing solutions.
Our unique approach to the marketing process, knowledge of effective marketing techniques and experience in a broad range of business environments combine to allow us to deliver effective marketing programs for you.
The traditional market consists of consumers who still read newspapers, watch television, and read magazines. The new, non-traditional market, uses Facebook and Twitter, sends multiple text messages every day, and watches selected television programs and videos on their computer. For the most part, marketing to these two audiences requires two distinct strategies.
The good news is that with appropriate strategic thinking, you can be effective in reaching both target audiences. Due to the high cost of traditional marketing, and the fact that marketing budgets have become so fragmented, the need for great strategic thinking and execution has never been greater.
Strategic thinking begins with a clear definition of the audiences you want to reach. The strategy that “I want to reach everyone” or “I just want to get my name out there” doesn’t work anymore.
Successful health care marketers will take a two-pronged approach that targets each of these vital markets. Each approach needs its own strategic focus, yet must share a common thread for building the brand, establishing a consistent and distinct theme, and expanding the number of contacts of people within each target market.
Public relations, guerilla marketing, and engagement marketing tactics will play an expanding role in a successful marketing plan for health care marketers today. Each of these strategic components of the plan enable marketers to do more precise targeting, thus being able to communicate even down to a one-to-one basis with their prospects.
Hospitals, physicians, or other health care service providers can develop marketing programs that touch specific audiences in times other than when direct services are needed. Examples of these kinds of touches include seminars, newsletters, screenings, an interactive Web site and other engagement marketing techniques.
In every business, and particularly the health care business, consumers have more choices and are much more involved in the decisions they make regarding their own health care. Providers who deliver great customer service, provide educational information to their patients, and in general, position themselves as caring leaders in their business, will thrive.
The “we’ve always done it this way” strategy no longer works. Marketers have to be smarter, more targeted, more versatile and more caring to be successful today.
I encourage you to think non-traditionally, to think like your customer, and then communicate in ways that meet the needs of your savvy consumers.
Nye & Associates
Tuesday, January 5, 2010
This is a hand-drawn TV spot storyboard. It’s amazing how things change, and it’s good to look back, just to see how far technology has brought us. We’re grateful it’s all done on computer now.