Wednesday, November 7, 2012

SEMA 2012

By Jennifer S. Worrell, Account Executive, Nye & Associates

Ruth and I both enjoyed attending the 2012 SEMA show in Las Vegas this year. The sights and sounds of the second largest trade show in Vegas are always exciting.

While at the show, we got to work with existing clients and visit with some prospective ones.

From a business standpoint, we heard from many exhibitors that the show was a great place for leads and overall a successful show year.

One of the new things this year was the SEMA mobile app that helped attendees navigate the show floor, locate exhibitors, find education sessions, set appointments with individual companies, and create personalized show schedules.

For me, one of the standout exhibitors was Ford. Their custom blue glowed from an entire wall, enticing folks in with their new lineup and sizable booth. Ruth appreciated the Chevy exhibit and models. Several booths drew crowds with their wrapping demos, and we were both drawn to the life-size Hot Wheels booth and branded cars.

We look forward to our new relationships and attending again in 2013.

Here's a look at the 2013 Chevrolet Camaro Hot Wheels Edition.