We ❤️ all of the emoticons brands are creating these days, just to name a few like:
This AdWeek article gives a good overview, and points out the difference between emojis and emoticons or stickers.
The emoji keyboard includes emojis approved by the Unicode Consortium. Emoticons and stickers are created outside of this spectrum and are most popular on branded apps.
We look forward to more creative emoticons coming our way and the new release of emojis.
Do you have a favorite?