By Lee Clark, VP, Business Development, Nye & Associates
Some say the economy is rebounding. Some say we're amid a second economic collapse. Though everyone may be thinking it, but not many saying it, it is just plain difficult to to know who is correct and who is using the nation's financial status as an aggregate to promote self reliance.
It's possible and likely that some companies are taking advantage of customers in order to make a buck. And that's just sad. That said, while there are hardships and new opportunities during this period of change one thing remains constant. And this is something we should all remember, including me. New customers will not know who you are unless you tell them. Whether you have a comprehensive advertising program in place or you simply make phone calls or utilize DM or the Internet to reach out ... it's crucial to reach and touch / educate your prospective customers. It's equally important to maintain contact with existing customers. After all, the best customer is one you already have (haven't heard that one before have you?)
So whether you're a small mom and pop or an international multi-gazillion dollar company. Get busy, gettin' busy. If you run into any hiccups along the way, give me a shout: firstname.lastname@example.org.