Monday, March 19, 2012
By Lee Clark, President, Nye & Associates
So I’m at Daytona, the start of the NASCAR season, surrounded by 180,000 screaming fans.
For the drivers, it’s about racing. For the sponsors and vendors it’s about so much more. There’s a flurry of marketing activity. At every corner, a merchant peddling memorabilia, a food joint tossing out thousands of $5 hot dogs, and then, there’s the big boys. The international billion-dollar companies with VIP hospitality tents and new product displays.
It really is a sight to see. The whole experience gets me to thinking… How does a high-powered race car compare to your company? At first glance, your company has a great paint job (product). It looks good, you’ve invested a lot of time and effort into how the product looks and functions. But how do you make it run? For any of the NASCAR autos it’s a high octane leaded gasoline. For your company, your fuel might be your strategic advertising and marketing program. A product is only good if someone knows about it - and if you’re not selling to your prospective customers odds are someone else is. So a good marketing plan, one based on fact not fiction, will help propel your company forward. If you’re running on empty, let’s talk.
Call Lee at 316-263-5878 or firstname.lastname@example.org.