Friday, May 19, 2017

Leadership Training at The Kansas Leadership Center

We got to attend leadership training at The Kansas Leadership Center this week as part of our legislative, advocacy and communications work with a state-wide coalition.

The KLC is committed to fostering leadership for stronger, healthier and more prosperous Kansas communities.

We learned KLC leadership principles and got to practice applying them. We cant wait to take these skills back to the business world of marketing and share them with our clients and partners.

Monday, February 6, 2017

Digital + Traditional + Sales




I'm excited to share that our agency turns 40 this year! While I would like to say that I'm the agency's founder, I'm afraid the gray hairs on my head, although multiplying at an alarming rate, would serve as evidence to the contrary. My business partner, Ruth Johnson, and I have both been a part of the agency for many years and we took the helm as co-owners five years ago.

During the agency's history we developed many comprehensive strategic marketing programs designed to achieve very specific goals (part of our Smarter Marketing methodology) for our clients. Based on those goals and the audiences we sought to educate and ultimately influence, we used a variety of tactics. Some digital. Some traditional. Many today will boast digital is the only way to go and some agencies commit to digital-only. In our experience however, there are still those occasions where customers prefer something tangible. Something they can hold in their hands. To this end, we pay close attention to the needs and desires of the folks who have shown interest in consuming our client’s products and services, and we carefully analyze how they do so.

As our agency continues to evolve through, we’ve made some very interesting and noticeable observations. For example, even with the largest manufacturers, in many cases a singular driving strategic plan designed to create an influx of incremental and new sales revenue and build brand notoriety and a loyal customer base, doesn't exist. Rather, more often than not, there is one thing that the manufacturer is interested in. This one thing can be a driving force in planning the direction of the company for the next 12 months, or the next 60 months. Just recently in fact I met with the head of a very large global manufacturer. While I was interested in talking short and long term strategy, his focus was on one thing: research. Another example: I met with a $300+ million regional manufacturer recently and again there's the one thing, which in his case was marketing automation. With me, as a creature of habit, my first instinct is to immediately talk strategy. Recently I've been reminded to take a step back, listen, and realize that strategy may not be of interest to every client. They might just need one tool. And that we can provide.

We have also learned over the years that in many cases the one thing that our customers need is a better way to effectively communicate and engage the B2B partners who sell their products or promote their services on their behalf. As a result, we have developed compelling sales tools that far exceed the boundaries of digital, or traditional marketing. They are outside the scope of services offered by your average agency. To us however, they are a staple and commonplace, and an absolute necessity in any conversation with manufacturing clients. Our manufacturing clients are seeking to accomplish several things:

    •    Engage
    •    Educate
    •    Influence
    •    Build loyalty

The sales tools and processes we have developed have been field-tested and dealer-approved. We have had the pleasure of creating tools like custom iPad and Droid sales presentations for some of the nation's leading manufacturers. Other tools include online universities, where tutorial-based learning helps capture the attention, and loyalty of your B2B partners, including authorized dealer networks. What's new? Custom mobile app development. Imagine: A way for manufacturers to send instant notifications to a vast network of dealers and sales reps without having to inundate their email. Yep! It's happening. Right now.

We do digital. We also do traditional. And yes, we do sales. Want to learn more? Give me a ring at 316- 263-5878 or email me at lee@nyeandassociates.com. And remember, “You never know how far you can go, until you've gone as far as you can." - Albert Einstein.

By Lee Clark, President
Nye & Associates, Inc.

Friday, December 30, 2016

Tips for working with the news media

We recently worked on a media training project for a client. Here are a few additional tips for working with the news media and making your media interactions more meaningful:

•    Ask the reporter for his/her name, the purpose of the story, the deadline, when it will be published, and how you may help.
•    Have the main points clear in your mind and speak in short sentences. Don't ramble. Rehearse the main points beforehand but be careful about them becoming too memorized.
•    Have your thoughts/message down to two or three key points and deliver these points to the interviewer.
•    Go prepared with a number of short anecdotes, which the listener can readily identify with, and use concrete examples.
•    Do not answer questions spontaneously. Think about the question before answering.
•    If you don’t know the answer to a question it’s OK to say so. If you feel a further response is needed, tell the reporter you will get back with them.
•    View any interview as an opportunity to get out your and your brand’s message.
•    Tell the story to your audience, the one you want to reach.
•    Consider every contact with the media, even on a potentially negative story, an opportunity to get your message across.
•    Choose your words carefully.
•    Don’t feel pressure to fill silences – often times reporters use this as an interviewing technique.

The media can lead or follow a news story. By anticipating where a reporter is going, you can combat bad news by telling the good news. You can help shape the story with your message by figuring out the reporter's direction and angle.

Remember that from what you say only a fraction will be used.

Contact Nye and Associates at 316-263-5878 for more on our media training and media relations packages.



Thursday, November 3, 2016

Press Conference at SEMA



We often help clients get press coverage. Here are some shots of a recent press conference we coordinated for the second year in a row for our client American Force Wheels at the 2016 SEMA Show in Las Vegas.

Cool Rides







Some of the cool rides at this year's SEMA Show.

VIP SEMA Media Reception






Here are a few behind-the-scenes photos from a media reception we coordinated for American Force Wheels at SEMA in Las Vegas for the launch of their new tactical wheels. These new wheels are sweet, as was the VIP evening media event.

Wednesday, November 2, 2016

SEMA 2016

 We are at The SEMA Show in Las Vegas this week networking and helping clients.
 We worked with ATC Truck Covers on their booth and promotional items.


 Visit ATC Truck Covers at booth #38053 to see this awesome Bug Out truck in action.
Also check out the new Thermal R&D Exhaust product catalog at booth #74001. Sound. Quality. Performance.
We worked with Thermal R&D Exhaust on new branding, this new catalog and their new website.

See more from us and our clients, including a video from the show, at https://www.facebook.com/nyeandassociates