Thursday, May 9, 2019

Doing It All?


To build a great business, you have to find great partners, because you can’t do it all.

While growing a business is exciting, you can find yourself needing outside marketing and strategic help. Marketing agencies are an aggregate of creativity, expertise, experience, and ideas. Using an agency ensures consistent engagement and elevation of your strategy as well as a consistency in campaigns, branding, voice and reporting. Over the last 40 years, Nye & Associates has gained knowledge and experience that will help you grow your business, using our Smarter Marketing TM process.

If you find that you can’t do it all, we would love to meet with you to see how a partnership with Nye & Associates could benefit your business. Contact us at 316-263-5878 or info@nyeandassociates.com.


Monday, March 4, 2019

Seven Signs It’s Time For A Rebrand


When was the last time you really looked at your brand? What about your logo and brand colors? Could you name the colors from your primary and secondary brand palettes?

Your brand has a huge impact on the perception customers have of your business. Your brand is not just the design of your logo or the colors and fonts associated with your brand's name, it's also about your message, your voice, and how your company acts. 

Most importantly, though, your brand effects your customer's perception of your company's values and it will affect how customers interact with you.

Here are the seven signs that its' time for a rebrand:


1. Your leads are less qualified.
This may be a sign that things need to change. If your target audience isn't engaging with your brand, it's because your brand isn't appealing to them.

2. Your traffic is dwindling. 
Nye & Associates looks at traffic stats month over month, quarter over quarter and year over year in order to capture trends and find patterns. If your traffic numbers are dwindling, this could be a sign that people are becoming less engaged with your brand. 

3. Your value proposition has changed.

Not every business stays on the same path from inception to present day. You may have changed directions or chosen a different path altogether. If so, does your website, brand and messaging reflect this?

4. You've updated or changed your products or services.

If you've completely changed the types of products or services you provide, you'll need to change your branding to reflect that. 

5. Your look is outdated.

Sometimes, your aesthetic may just be outdated. We've had several clients who realized they needed to modernize their brand after they'd begun to miss out on business opportunities they should have been qualified to get. 

6. Your message isn't well defined.

When a prospect or customer sees your logo or name, what you do should come to their minds right away. If it doesn't, if probably means your message isn't clear. This can cause confusion and hurt your ability to improve your brand awareness.

7. You will be undertaking a merger or acquisition.

If your company is merging with another business or buying another business, you may need to change your branding to incorporate whatever it is that they are bringing to the table. These changes are often one of the best times to recast your branding and bring a new sense of excitement to your employees and customers. 

A lot of effort is put into re-branding: Messaging, value propositions, style guides, logo design, color palettes, patterns, website, and social overhauls. It may seem overwhelming, but it may be worth it. Especially if your current brand is lagging in recognition and the ability to build awareness or trust. 

Not sure if your brand needs a refresh or not? Reach out to us and we can take a look! Call us at 316-263-5878 or email info@nyeandassociates.com.

Friday, January 25, 2019

Do you need an ad agency or a full time employee?


Here are things to consider:

1. Experience of one person versus a team of experienced professionals.

2. Budget: Retainer versus a yearly salary with insurance, vacation, sick leave and overtime.
3. Availability for marketing strategy is ready every day with an agency. An employee may be absent or on vacation when an immediate response is required.
4. Scalability: As your company grows, so should your marketing efforts. Agencies are well-equipped to scale along with your company. 

These considerations will increase your understanding of the value of hiring an agency, like Nye & Associates for your business.


If you’re interested in knowing what our agency can do for your company, let us know. We would love to meet with you! Call us at 316-263-5878 or email at info@nyeandassociates.com.

Tuesday, July 24, 2018

Working Well Conference



Nye & Associates is on the planning committee helping with the marketing for this year’s Working Well Conference, and we would like to invite you and your team members to attend!

Learn how to energize your purpose and create a culture of wellness to attract and retain talent at the 14th annual Working Well Conference, August 28, from 8 a.m. – 5 p.m., at the Hyatt Regency in downtown Wichita. This year’s conference, put on by the Health & Wellness Coalition of Wichita, will include:


•    Best practices in creating healthy worksites

•    Fast-paced format, speed learning session, and fantastic vendors
•    Ideas for incorporating movement and stress reduction into the workday
•    Deeper dive post conference with expert Sunny Grosso on August 29

We hope you can attend for networking with fellow business and wellness professionals as well.


To learn more and to register for the conference, visit: www.hwcwichita.org.

Tuesday, May 1, 2018

New Mural at Nye & Associates




When the Douglas Design District expanded its area to Kellogg, we were happy to join to support our local design community. With this in mind, we deiced to act on a long-time idea of creating our own artistic mural to add to the neighborhood.

The mural was designed and painted by our CEO, and artist-in-residence, Ruth Johnson. “I wanted the building to reflect the kind of creative, high-energy work our agency does and to represent us and our industry,” Ruth said. Ruth was inspired by geometric style of Piet Mondrian, the influential Dutch painter.

We invite you to come take a photo of our building and add it to your list of Downtown Wichita Murals!

Sidebar:

The N&A Building
 We get lots of comments on the interesting structure of the Nye & Associates building.

The Outside
Originally, the Nye & Associates building was owned by a housing contractor, who built the rhomboid shaped-structure with leftover materials from his various building projects.

The building’s unique shape came about by trying to maximize usable space on the long, rectangular lot. And, they needed parking spaces and this shape was the best way to get it.

The building uses many types of materials, such as leftover wood used for inside walls and cement blocks for outside walls.

The Inside

Based on the blocky outside structure, N&A interior decorators play up a Cubism theme on the inside, utilizing cylinders, spheres, and cones in the decorating scheme, with bright, energizing colors.

Stop by anytime for a dose of design N&A style.
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Thursday, April 26, 2018

ACS & N&A


Nye & Associates is serving on the American Cancer Society’s Kansas/KC Area Board. This volunteer leadership is focused on the ACS mission, strategic plans and community development.

N&A is also serving on the Wichita Area Chairman’s Circle of the American Cancer Society.

We’re looking forward to supporting ACS as an organization and at Relay for Life, July 27 & 28, 2018, the Making Strides Against Breast Cancer Walk, October 20, 2018, and the Cattle Barron’s Ball, November 10, 2018, all in Wichita.

 
CEO Ruth Johnson with some fellow ACS Board & Chairman’s Circle Members. Left to right: Sarah Vincze, Matt Combs, Ruth Johnson, Schaunta Boyd, Phil May, Matt Martinek.
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Tuesday, January 2, 2018

Happy 2018


Welcome to a new year. If you're ready to get your marketing started off right, we can help you. Nye & Associates, Inc., is a full-service advertising, marketing, branding and public relations agency, focused on Smarter Marketing™.

Smarter Marketing™ is our approach for developing and executing a Strategic Marketing Plan for our clients based on our Vision-Objectives-Action process.


Now is the perfect time to start.