tag:blogger.com,1999:blog-8479432166351250622024-03-12T20:51:36.441-07:00Nye and Associates BlogAbout Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.comBlogger96125tag:blogger.com,1999:blog-847943216635125062.post-76925085608143430252021-05-06T10:42:00.009-07:002021-05-06T10:44:00.455-07:00Let's Work Virtually<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-aKWQ6ag4feQ/YJQpgKTQQaI/AAAAAAAAAo4/ThBbaTgeUH0rLpaHWlT4i7VYGh9hMmesgCLcBGAsYHQ/s670/form.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="670" data-original-width="577" height="320" src="https://1.bp.blogspot.com/-aKWQ6ag4feQ/YJQpgKTQQaI/AAAAAAAAAo4/ThBbaTgeUH0rLpaHWlT4i7VYGh9hMmesgCLcBGAsYHQ/s320/form.jpeg" /></a></div> <p></p><p>Are you looking for an easy way to start your latest marketing, PR, advertising or branding project? </p><p>Fill out our online form that includes the type of project that you are looking for, your timeline, your budget, and how you would like to work: in person, over the phone or via Zoom.</p><p>Then we can easily work together virtually – where ever you are and in whatever way works best for you!</p><p>Visit this link to get started: <a data-ft="{"tn":"-U"}" data-lynx-mode="async" data-lynx-uri="https://l.facebook.com/l.php?u=https%3A%2F%2Fnyeandassociates.com%2Fcontact-us%2F&h=AT2QNs_CCyFyH4NrKpCYOMIkjiHlkvqhl8JugjyemAdx7jUTiII_iMDiUUItforKpf91PS1-n42AAdHHVwfNTRBP6axFSS7eqjzHMoO_wgXiEEuKHSPEnnYc2EiE6n-72qqqWfdtgQ4EyZlHbHmvTU4E9tBz8lHCF2ajb4iF9d7u-MwWXTS4K_B3aUSV78P2vIvh-kE5OGRAGGqv9jjq9ojocwARJ4o5sSH3E4K3KYn5lHn7T7Z_wrZPtlatlpBGjd66SF09HVp-560exAHSAV8FBmnX5pRIaP_8tNnbcpxrGxP5fEhBQ8SgvIq_r5Nr6fjOaHGLYZRnhG3OaPn4P2bdleE7lb49saBCqpfSD5iT8iULdK3dezJ-8pCTwgBWByqMK6B81gE0Ww36t-LnYjGd_ErJEVJzM2LnCq9_sf2RvBBNNr-BGa_93xn_u0b3L12zBdGtJSTUJdk2KRc8PkKpR8nCM13mDN5bIT9FVLFopELo5rzDYmht88qL3zTkX9jbNwkNnT342d13KfjXKdzg7gpo9vxCwEiyTKXy-V4361dhw2x21rX3YcRV4mlQ4hUvxw72utLBuClaUQowPbcezHMsyFRxJnqJAg" href="https://nyeandassociates.com/contact-us/" rel="noopener nofollow" target="_blank">https://nyeandassociates.com/contact-us/</a></p>About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-51378305054996868612020-12-31T09:04:00.007-08:002021-01-05T09:06:18.297-08:00Happy New Year<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-Yzzozock6Rc/X_ScFQ2YMkI/AAAAAAAAAnU/3amOkoKCpOM3nBq23gYSnbzjaLKzfo_ogCLcBGAsYHQ/s1920/na2020.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="225" src="https://1.bp.blogspot.com/-Yzzozock6Rc/X_ScFQ2YMkI/AAAAAAAAAnU/3amOkoKCpOM3nBq23gYSnbzjaLKzfo_ogCLcBGAsYHQ/w400-h225/na2020.jpg" width="400" /></a></div> <p></p><p>Cheers to 2021 and a year full of healthy marketing growth!<br /></p>About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-66572082570688561312020-09-15T09:06:00.006-07:002020-09-15T09:06:41.813-07:00Three Business Questions<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-tPzipS8pzLg/X2Dl2uOwy3I/AAAAAAAAAmA/D0urDrJ57WU00ptcH7fXUGKVH72hOpu-ACLcBGAsYHQ/s1920/threebusinessqs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" src="https://1.bp.blogspot.com/-tPzipS8pzLg/X2Dl2uOwy3I/AAAAAAAAAmA/D0urDrJ57WU00ptcH7fXUGKVH72hOpu-ACLcBGAsYHQ/s320/threebusinessqs.jpg" width="320" /></a></div> <br />Does your company have the vision, innovation and drive to challenge the status quo and excel? Now more than ever creative problem solving is key to business success.<br /><br />Ask yourself these questions:<br />1. Is there a cohesive plan that’s been communicated with detailed actions in place that is being followed, monitored and updated?<br />2. Are people being trained at the right levels, engaged in idea generation and implementation?<br />3. Is your company united and motivated?<p></p><p>If not, let Nye and Associates go to work for you. We can help unite and motive and we specialize in creating strategic plans for companies of all shapes and sizes.<br /><br /><a href="https://nyeandassociates.com/contact-us/">Contact us</a> today to get started.<br /><br /></p>About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-70680587633717078532020-06-30T14:04:00.000-07:002020-06-30T14:04:43.615-07:00Adapting & Marketing<div class="separator" style="clear: both; text-align: center;">
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We have all been learning to work in an environment that is new for businesses, but we're looking forward to what's ahead. N&A is ready to help you!<br />
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Our experience has shown that now is a good time to make strategic plans to market to your customers. Historically, companies that do so can garner a better market share and recover faster. Although we have never experienced anything quite like this current worldwide situation, we believe this still holds true. <br />
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Please contact us any time by office phone, 316-263-5878, cell phone, 316-641-8702, or by email, <a href="mailto:ruthj@nyeandassociates.com">ruthj@nyeandassociates.com</a>, and we will be happy to meet virtually, in person or have a phone conference to make marketing, advertising, public relations and branding go to work for you.About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-38246114758223527712020-02-04T09:03:00.000-08:002020-02-04T09:06:37.592-08:004 marketing questions to ask for your business<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-lzQgmlN8s_s/XjmjpCLY9VI/AAAAAAAAAj0/YaDRkBNniFMe6H_N1OcBLRLEFJpbBygFQCLcBGAsYHQ/s1600/NATeam-Puzzle.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1469" height="235" src="https://1.bp.blogspot.com/-lzQgmlN8s_s/XjmjpCLY9VI/AAAAAAAAAj0/YaDRkBNniFMe6H_N1OcBLRLEFJpbBygFQCLcBGAsYHQ/s320/NATeam-Puzzle.png" width="320" /></a></div>
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When you make marketing decisions for your company, answer these 4 questions to determine if you need an advertising agency or a full-time employee. <br />
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N&A specializes in helping you find the value in your business choices, and strategy when allocating budgets, time and resources.<br />
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<a href="https://nyeandassociates.com/agency-or-a-full-time-employee/">https://nyeandassociates.com/agency-or-a-full-time-employee/</a><br />
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<br />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-56334702638757077892020-01-27T12:19:00.003-08:002020-01-27T12:19:41.557-08:00Customized Strategic Outreach Plan <div class="MsoNormal" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: black; font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
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Communication is key to any business success and should be engaging, branded and provide value.<br />
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Nye & Associates Smarter Marketing™ can help your business with a customized strategic outreach communication plan for current and future customers. With our experience, we can create, manage and execute effective messaging for you.<br /> <br />We would love to work with you and help you reach your business goals in 2020. <br /><br class="Apple-interchange-newline" />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-85116854945379204762019-11-27T07:33:00.001-08:002019-11-27T07:34:27.891-08:00Thanksgiving & Marketing<div class="separator" style="clear: both; text-align: center;">
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With the Thanksgiving Holiday and football games approaching, you might ask yourself if your business has all the right players, on the right field, with the right equipment to win? With the right marketing strategy you can set your business up for successive wins. A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the products or services your business provides. Nye & Associates specializes in developing custom marketing strategies. We wish you a Happy Thanksgiving and to all our clients, successful marketing strategies.<br />
<br />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-22761959048815362092019-08-21T12:15:00.000-07:002019-08-21T12:16:06.935-07:00Is your team eqipped with 21st Century Skills?<div class="separator" style="clear: both; text-align: center;">
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When working with clients of all sizes and from all sorts of industries, we like to ask: Is your team equipped with 21st Century Skills?<br />
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If your team doesn't have the right mix of:<br />
<ul>
<li>Critical thinking</li>
<li>Collaboration</li>
<li>Creativity</li>
<li>Communication</li>
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Let Nye & Associates help you bring these skill sets to the table.<br />
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We use each of these in the marketing, advertising and PR work we do for our client's and we would like to work with you too!<br />
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Call us at 316.263.5878 or emails us at <a href="mailto:info@nyeandassociates.com">info@nyeandassociates.com</a> to equip your team to succeed.About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-88987370337767166982019-05-09T11:07:00.002-07:002019-05-09T11:07:53.414-07:00Doing It All?<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-4vg72UaWmcY/XNRrbledfaI/AAAAAAAAAho/Xb-flPZf3kE9LB-jkS_bX-R16DPYflzkgCEwYBhgL/s1600/NyePartner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="180" src="https://3.bp.blogspot.com/-4vg72UaWmcY/XNRrbledfaI/AAAAAAAAAho/Xb-flPZf3kE9LB-jkS_bX-R16DPYflzkgCEwYBhgL/s320/NyePartner.jpg" width="320" /></a></div>
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To build a great business, you have to find great partners, because you can’t do it all.<br /><br />While growing a business is exciting, you can find yourself needing outside marketing and strategic help. Marketing agencies are an aggregate of creativity, expertise, experience, and ideas. Using an agency ensures consistent engagement and elevation of your strategy as well as a consistency in campaigns, branding, voice and reporting. Over the last 40 years, Nye & Associates has gained knowledge and experience that will help you grow your business, using our Smarter Marketing TM process.<br /><br />If you find that you can’t do it all, we would love to meet with you to see how a partnership with Nye & Associates could benefit your business. Contact us at 316-263-5878 or <a href="mailto:info@nyeandassociates.com">info@nyeandassociates.com</a>.<br /><br />
<br />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-89634664286173752182019-03-04T11:42:00.001-08:002019-03-04T12:10:08.795-08:00Seven Signs It’s Time For A Rebrand<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Verdana, sans-serif;">When was the last time you <i>really</i> looked at your brand? What about your logo and brand colors? Could you name the colors from your primary and secondary brand palettes?</span></div>
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<span style="font-family: Verdana, sans-serif;">Your brand has a huge impact on the perception customers have of your business. Your brand is not just the design of your logo or the colors and fonts associated with your brand's name, it's also about your message, your voice, and how your company acts. </span></div>
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<span style="font-family: Verdana, sans-serif; font-size: 12px;">Most </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">importantly, though, your brand effects your customer's perception of your company's values and it will affect how customers interact with you.</span></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">Here are the seven signs that its' time for a rebrand:</span></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><b>1. Your leads are less qualified.</b></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">This may be a sign that things need to change. If your target audience isn't engaging with your brand, it's because your brand isn't appealing to them.</span></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><b>2. Your traffic is dwindling. </b></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">Nye & Associates looks at traffic stats month over month, quarter over quarter and year over year in order to capture trends and find patterns. If your traffic numbers are dwindling, this could be a sign that people are becoming less engaged with your brand. </span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><br /></span><span style="font-size: 12px;"><b>3. Your value proposition has changed.</b></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">Not every business stays on the same path from inception to present day. You may have changed directions or chosen a different path altogether. If so, does your website, brand and messaging reflect this?</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><br /></span><span style="font-size: 12px;"><b>4. You've updated or changed your products or services.</b></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">If you've completely changed the types of products or services you provide, you'll need to change your branding to reflect that. </span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><br /></span><span style="font-size: 12px;"><b>5. Your look is outdated.</b></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">Sometimes, your aesthetic may just be outdated. We've had several clients who realized they needed to modernize their brand after they'd begun to miss out on business opportunities they should have been qualified to get. </span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><br /></span><span style="font-size: 12px;"><b>6. Your message isn't well defined.</b></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">When a prospect or customer sees your logo or name, what you do should come to their minds right away. If it doesn't, if probably means your message isn't clear. This can cause confusion and hurt your ability to improve your brand awareness.</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><br /></span><span style="font-size: 12px;"><b>7. You will be undertaking a merger or acquisition.</b></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">If your company is merging with another business or buying another business, you may need to change your branding to incorporate whatever it is that they are bringing to the table. These changes are often one of the best times to recast your branding and bring a new sense of excitement to your employees and customers. </span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;"><br /></span></span>
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 12px;">A lot of effort is put into re-branding: Messaging, value propositions, style guides, logo design, color palettes, patterns, website, and social overhauls.</span></span><span style="font-family: Verdana, sans-serif; font-size: 12px;"> It may seem overwhelming, but it may be worth it. Especially if your current brand is lagging in recognition and the ability to build awareness or trust. </span><br />
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<span style="font-family: Verdana, sans-serif; font-size: 12px;">Not sure if your brand needs a refresh or not? Reach out to us and we can take a look! Call us at 316-263-5878 or email info@nyeandassociates.com.</span><br />
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About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-81712525335229128402019-01-25T12:01:00.000-08:002019-02-01T09:50:54.576-08:00Do you need an ad agency or a full time employee?<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-DaQNqDKX1NA/XEtqCtlfSrI/AAAAAAAAAgo/HfFrl0vRntc5V9aKNfDnbWMAqsEyHjkogCLcBGAs/s1600/NYE%2BBlog%2BPhotos2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="225" src="https://1.bp.blogspot.com/-DaQNqDKX1NA/XEtqCtlfSrI/AAAAAAAAAgo/HfFrl0vRntc5V9aKNfDnbWMAqsEyHjkogCLcBGAs/s400/NYE%2BBlog%2BPhotos2.jpeg" width="400" /></a></div>
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<span style="color: #666666; display: inline; float: none; font-family: "verdana" , sans-serif; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Here are things to consider:</span><br />
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<span style="display: inline; float: none; font-family: "verdana" , sans-serif; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">1. Experience of one person versus a team of experienced professionals.</span></span><br />
<span style="color: #666666; display: inline; float: none; font-family: "verdana" , sans-serif; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">2. Budget: Retainer versus a yearly salary with insurance, vacation, sick leave and overtime.</span><br />
<span style="color: #666666; display: inline; float: none; font-family: "verdana" , sans-serif; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">3. Availability for marketing strategy is ready every day with an agency. An employee may be absent or on vacation when an immediate response is required.</span><br />
<span style="color: #666666; display: inline; float: none; font-family: "verdana" , sans-serif; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">4. Scalability: As your company grows, so should your marketing efforts. Agencies are well-equipped to scale along with your company.<span class="Apple-converted-space"> </span></span><br />
<span style="color: #666666;"><span style="font-family: "verdana" , sans-serif;"><br style="font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span>
<span style="display: inline; float: none; font-family: "verdana" , sans-serif; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">These considerations will increase your understanding of the value of hiring an agency, like Nye & Associates for your business.</span></span><br />
<span style="color: #666666;"><span style="font-family: "verdana" , sans-serif;"><span style="display: inline; float: none; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"></span><br style="font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;" /></span>
<span style="display: inline; float: none; font-family: "verdana" , sans-serif; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">If you’re interested in knowing what our agency can do for your company, let us know. We would love to meet with you! Call us at 316-263-5878 or email at <a href="mailto:info@nyeandassociates.com">info@nyeandassociates.com</a>.</span></span>About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-32339710134556218352018-07-24T13:17:00.001-07:002019-02-01T09:48:01.235-08:00Working Well Conference<br />
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<a href="https://1.bp.blogspot.com/-v296bjlz9SY/W1eIGp7s_FI/AAAAAAAAAfA/1hFAULg8JRoB6e_z8DgOo27FKUcob7j3QCEwYBhgL/s1600/WWCLOGO.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="661" data-original-width="1600" height="165" src="https://1.bp.blogspot.com/-v296bjlz9SY/W1eIGp7s_FI/AAAAAAAAAfA/1hFAULg8JRoB6e_z8DgOo27FKUcob7j3QCEwYBhgL/s400/WWCLOGO.png" width="400" /></a></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif;">Nye & Associates is on the planning committee helping with the marketing for this year’s Working Well Conference, and we would like to invite you and your team members to attend!</span><br />
<span style="color: #666666;"><span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Learn how to energize your purpose and create a culture of wellness to attract and retain talent at the 14th annual Working Well Conference, August 28, from 8 a.m. – 5 p.m., at the Hyatt Regency in downtown Wichita. This year’s conference, put on by the Health & Wellness Coalition of Wichita, will include:</span></span><br />
<span style="color: #666666;"><span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">• Best practices in creating healthy worksites</span></span><br />
<span style="color: #666666; font-family: "verdana" , sans-serif;">• Fast-paced format, speed learning session, and fantastic vendors</span><br />
<span style="color: #666666; font-family: "verdana" , sans-serif;">• Ideas for incorporating movement and stress reduction into the workday</span><br />
<span style="color: #666666; font-family: "verdana" , sans-serif;">• Deeper dive post conference with expert Sunny Grosso on August 29</span><br />
<span style="color: #666666;"><span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">We hope you can attend for networking with fellow business and wellness professionals as well.</span></span><br />
<span style="color: #666666;"><span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">To learn more and to register for the conference, visit: <a href="http://www.hwcwichita.org/">www.hwcwichita.org</a>.</span></span>About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-47265977136951512482018-05-01T10:50:00.000-07:002019-02-01T09:53:17.354-08:00New Mural at Nye & Associates<br />
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<a href="https://2.bp.blogspot.com/-K6WDCANS6_o/WuioHwSJTuI/AAAAAAAAAeg/5jKbgV7Y3NIi3ObsoEt6CiQ1MoqCaSehgCLcBGAs/s1600/Nyemural4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1169" data-original-width="1600" height="291" src="https://2.bp.blogspot.com/-K6WDCANS6_o/WuioHwSJTuI/AAAAAAAAAeg/5jKbgV7Y3NIi3ObsoEt6CiQ1MoqCaSehgCLcBGAs/s400/Nyemural4.jpg" width="400" /></a></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">When the Douglas Design District expanded its area to
Kellogg, we were happy to join to support our local design community. With this
in mind, we deiced to act on a long-time idea of creating our own artistic
mural to add to the neighborhood.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">The mural was designed and painted by our CEO, and
artist-in-residence, Ruth Johnson. “I wanted the building to reflect the kind
of creative, high-energy work our agency does and to represent us and our
industry,” Ruth said. Ruth was inspired by geometric style of Piet Mondrian,
the influential Dutch painter.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">We invite you to come take a photo of our building and add
it to your list of Downtown Wichita Murals!</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;"><i><b style="mso-bidi-font-weight: normal;">Sidebar:</b></i>
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<b style="mso-bidi-font-weight: normal;"><span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">The N&A Building</span></b></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;"> <span style="mso-spacerun: yes;"></span>We get lots of
comments on the interesting structure of the Nye & Associates building.
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<b style="mso-bidi-font-weight: normal;"><span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">The Outside</span></b></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">Originally, the Nye & Associates building was owned by a
housing contractor, who built the rhomboid shaped-structure with leftover
materials from his various building projects.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">The building’s unique shape came about by trying to maximize
usable space on the long, rectangular lot. And, they needed parking spaces and
this shape was the best way to get it.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">The building uses many types of materials, such as leftover
wood used for inside walls and cement blocks for outside walls.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;"><b style="mso-bidi-font-weight: normal;">The Inside<br />
</b></span><br />
<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">Based on the blocky outside structure, N&A interior decorators play up
a Cubism theme on the inside, utilizing cylinders, spheres, and cones in the
decorating scheme, with bright, energizing colors.</span></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif; font-size: x-small;">Stop by anytime for a dose of design N&A style.</span></div>
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--></span>About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-47486705115096844262018-04-26T09:47:00.000-07:002019-02-04T13:18:17.604-08:00ACS & N&A<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-LItrcGoiKD8/WuIB8qqYZKI/AAAAAAAAAeA/uHs8lfjnfyIV51poqOyyhr33gSClyl-7QCEwYBhgL/s1600/american-cancer-society-logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="1000" height="240" src="https://3.bp.blogspot.com/-LItrcGoiKD8/WuIB8qqYZKI/AAAAAAAAAeA/uHs8lfjnfyIV51poqOyyhr33gSClyl-7QCEwYBhgL/s400/american-cancer-society-logo.png" width="400" /></a></div>
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<span style="color: #666666; font-family: Verdana, sans-serif;"><span style="font-family: "calibri"; mso-bidi-font-family: Calibri;">Nye & Associates is serving on the American Cancer Society’s
Kansas/KC Area Board. This volunteer leadership is focused on the ACS mission,
strategic plans and community development.</span><span style="font-family: "helvetica"; mso-bidi-font-family: Helvetica;"></span></span></div>
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<span style="color: #666666; font-family: Verdana, sans-serif;"><span style="font-family: "calibri"; mso-bidi-font-family: Calibri;">N&A is also serving on the Wichita Area Chairman’s Circle of the
American Cancer Society.</span><span style="font-family: "helvetica"; mso-bidi-font-family: Helvetica;"></span></span></div>
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<span style="color: #666666; font-family: Verdana, sans-serif; mso-bidi-font-family: Calibri;">We’re looking forward to supporting ACS as an organization and at
Relay for Life, July 27 & 28, 2018, the Making Strides Against Breast
Cancer Walk, October 20, 2018, and the Cattle Barron’s Ball, November 10, 2018,
all in Wichita.</span></div>
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<br /></div>
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<a href="https://1.bp.blogspot.com/-CCvlZ9xzpm8/WuICHNq1pjI/AAAAAAAAAeE/u0ePZKd9di0vpJt8J6sEFYYTPehn_cS9QCLcBGAs/s1600/NAACS.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://1.bp.blogspot.com/-CCvlZ9xzpm8/WuICHNq1pjI/AAAAAAAAAeE/u0ePZKd9di0vpJt8J6sEFYYTPehn_cS9QCLcBGAs/s400/NAACS.JPG" width="400" /></a></div>
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<span style="color: #666666; font-family: Verdana, sans-serif;"><span style="font-family: "calibri"; mso-bidi-font-family: Calibri;">CEO Ruth Johnson with some fellow ACS Board & Chairman’s Circle
Members. Left to right: </span><span style="font-family: "calibri"; mso-bidi-font-family: Helvetica;">Sarah Vincze, Matt Combs, Ruth Johnson, Schaunta Boyd, Phil May, Matt
Martinek.</span></span></div>
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--></span>About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-89448587993427518452018-01-02T13:44:00.000-08:002019-02-01T09:48:19.209-08:00Happy 2018<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-Hl3XqOxlChk/Wkv75dvuyQI/AAAAAAAAAdo/lnzeTi-9WHYGBxNFmBroZ114FsUOGvh2ACLcBGAs/s1600/NASmarterMarketing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="225" src="https://2.bp.blogspot.com/-Hl3XqOxlChk/Wkv75dvuyQI/AAAAAAAAAdo/lnzeTi-9WHYGBxNFmBroZ114FsUOGvh2ACLcBGAs/s400/NASmarterMarketing.png" width="400" /></a></div>
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<span style="color: #666666; font-family: "verdana" , sans-serif;"><span style="font-family: inherit;">Welcome to a new year. If you're ready to get your marketing started off right, we can help you. Nye & Associates, Inc., is a full-service advertising, marketing,
branding and public relations agency, focused on Smarter Marketing™</span><span style="font-family: inherit;">.</span></span><br />
<span style="color: #666666; font-family: "verdana" , sans-serif;"><span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">Smarter Marketing™ is our approach for developing
and executing a Strategic Marketing Plan for our clients based on our
Vision-Objectives-Action process.</span></span><br />
<span style="color: #666666;"><span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: inherit;"><span style="font-family: "verdana" , sans-serif;">Now is the perfect time to start. </span></span></span>
About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-576032643531260782017-12-19T07:02:00.000-08:002019-02-01T09:50:17.550-08:00Merry Christmas!<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-5hEHJJZBFrs/WjkpmS77WvI/AAAAAAAAAdM/6iVjUQePJdUt0KcdiaYYyMNajB1PnXXFACLcBGAs/s1600/Christmas_Card_nye17.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="225" src="https://1.bp.blogspot.com/-5hEHJJZBFrs/WjkpmS77WvI/AAAAAAAAAdM/6iVjUQePJdUt0KcdiaYYyMNajB1PnXXFACLcBGAs/s400/Christmas_Card_nye17.jpg" width="400" /></a></div>
Wishing you every happiness this Holiday Season and prosperity throughout the coming year!About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-15245657191599321042017-11-13T14:23:00.001-08:002019-02-01T09:49:40.447-08:00National Association of Women’s Business Owners<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-NVjffbF8J3U/Wgoa3EcAAWI/AAAAAAAAAcw/AlIolFglCTgKDIoGixExR405qXmR9TSGACLcBGAs/s1600/NAWBOHLogotransparent.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="1500" height="96" src="https://1.bp.blogspot.com/-NVjffbF8J3U/Wgoa3EcAAWI/AAAAAAAAAcw/AlIolFglCTgKDIoGixExR405qXmR9TSGACLcBGAs/s320/NAWBOHLogotransparent.png" width="320" /></a></div>
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<span style="color: #666666; font-family: Verdana, sans-serif;"><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Helvetica Neue"; mso-hansi-font-family: Cambria;">Our CEO Ruth Johnson is a member
of the Wichita chapter of NAWBO, the</span><b style="mso-bidi-font-weight: normal;"><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Helvetica; mso-hansi-font-family: Cambria;"> </span></b><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Helvetica; mso-hansi-font-family: Cambria;">National Association of Women’s
Business Owners.</span></span></div>
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<span style="color: #666666; font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="color: #666666; font-family: Verdana, sans-serif; mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Cambria;">The
National Association of Women Business Owners strengthens the capacity of
members and promotes economic development, creates innovative and effective
changes in the business culture, builds strategic alliances, coalitions, and
affiliations, transforms public policy and influences opinion makers.<br style="mso-special-character: line-break;" />
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<span style="color: #666666; font-family: Verdana, sans-serif;"><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Cambria;">In
November NAWBO Wichita hosted </span><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Helvetica Neue"; mso-hansi-font-family: Cambria;">a
presentation on personal branding with national renowned speaker and author
JuliAnn Static.</span></span></div>
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<span style="color: #666666; font-family: Verdana, sans-serif; mso-ascii-font-family: Cambria; mso-bidi-font-family: Helvetica; mso-hansi-font-family: Cambria;">Targeted toward entrepreneurs and small
business owners, JuliAnn spoke on attracting, connecting and converting new
clients and how in today’s fast-paced marketplace, there is increased
value in bridging personal brand elements, company culture, and customer
experience.</span></div>
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<a href="https://1.bp.blogspot.com/-0oX1Cwi2lCE/WgobHnelEkI/AAAAAAAAAc0/lrkSaxKFIjMhsPHgv6kPnNLeovIqN0CoACLcBGAs/s1600/RJ%2Bwith%2BJS%2Bat%2BNawbo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="794" data-original-width="572" height="320" src="https://1.bp.blogspot.com/-0oX1Cwi2lCE/WgobHnelEkI/AAAAAAAAAc0/lrkSaxKFIjMhsPHgv6kPnNLeovIqN0CoACLcBGAs/s320/RJ%2Bwith%2BJS%2Bat%2BNawbo.jpg" width="230" /></a></div>
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<span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Helvetica; mso-hansi-font-family: Cambria;"> </span><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Helvetica; mso-hansi-font-family: Cambria;">Ruth, in her signature pink brand, with
JuliAnn at the professional development event.</span>
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<span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Helvetica; mso-hansi-font-family: Cambria;">To learn more about NAWBO Wichita, visit
</span><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-font-family: Cambria;"><a href="http://www.nawbowichita.com/">www.nawbowichita.com</a>. For more on building
your brand, contact Nye & Associates at 316-263-5878.</span><span style="mso-ascii-font-family: Cambria; mso-bidi-font-family: Helvetica; mso-hansi-font-family: Cambria;"></span></div>
About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-73427587836191920882017-06-12T12:34:00.005-07:002019-02-04T13:14:56.836-08:00Twilight Tour at Tanganyika Wildlife Park<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-0sJ2tMUt7Do/WT7v0hMbhQI/AAAAAAAAAb0/Ad95JYy-ADUcVXgfkdaHIldEmJ6CHUcNgCLcB/s1600/twilight_table.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1579" data-original-width="1505" height="400" src="https://4.bp.blogspot.com/-0sJ2tMUt7Do/WT7v0hMbhQI/AAAAAAAAAb0/Ad95JYy-ADUcVXgfkdaHIldEmJ6CHUcNgCLcB/s400/twilight_table.JPG" width="381" /></a></div>
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<span style="font-family: Verdana, sans-serif;">We attended the seventh Twilight Tour event at Tanganyika Wildlife Park in Goddard over the weekend.</span><br />
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<a href="https://1.bp.blogspot.com/-4LjAhdSqjHk/WT7v5zSIenI/AAAAAAAAAb4/MUcS8XuJQnMy-OkFTbaZfx4Bvm9sp9UbgCLcB/s1600/twilight_auction.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://1.bp.blogspot.com/-4LjAhdSqjHk/WT7v5zSIenI/AAAAAAAAAb4/MUcS8XuJQnMy-OkFTbaZfx4Bvm9sp9UbgCLcB/s400/twilight_auction.JPG" width="400" /></a></div>
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<span style="font-family: Verdana, sans-serif;">The annual Twilight Tour at Tanganyika is an exclusive benefit event featuring a behind-the-scenes look inside Tanganyika Wildlife Park and the Park's conservation mission to preserve endangered species.</span><br />
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<a href="https://3.bp.blogspot.com/-zDBVRc8zFTA/WT7v-NoXFmI/AAAAAAAAAb8/Bx1QE1gEhpMCjMiDL-fak2Ig0rMzG2r_gCLcB/s1600/twilight_auction2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="400" src="https://3.bp.blogspot.com/-zDBVRc8zFTA/WT7v-NoXFmI/AAAAAAAAAb8/Bx1QE1gEhpMCjMiDL-fak2Ig0rMzG2r_gCLcB/s400/twilight_auction2.JPG" width="300" /></a></div>
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<span style="font-family: Verdana, sans-serif;">This intimate evening included wine and beer samplings, hors d’oeuvres from local restaurants around the park, free interactive animal feeding stations, visits with animal keepers, a plated dinner, open bar and desserts.</span><br />
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<a href="https://1.bp.blogspot.com/-YVAqHjjuQ7w/WT7wBnbtwNI/AAAAAAAAAcA/0qNm3U4cS3k8nlscO-1cVoUqpPSxDYq2gCLcB/s1600/twilight_desserts.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://1.bp.blogspot.com/-YVAqHjjuQ7w/WT7wBnbtwNI/AAAAAAAAAcA/0qNm3U4cS3k8nlscO-1cVoUqpPSxDYq2gCLcB/s400/twilight_desserts.JPG" width="400" /></a></div>
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<a href="https://3.bp.blogspot.com/-gYuStz18l28/WT7wElFhD5I/AAAAAAAAAcE/OJk0zZztzMQkONBEtCN4sdC2SmkxRMYbgCLcB/s1600/twilight_drinks.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1034" height="400" src="https://3.bp.blogspot.com/-gYuStz18l28/WT7wElFhD5I/AAAAAAAAAcE/OJk0zZztzMQkONBEtCN4sdC2SmkxRMYbgCLcB/s400/twilight_drinks.JPG" width="257" /></a></div>
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<a href="https://1.bp.blogspot.com/-TPwazNj0FZY/WT7wHNYQP5I/AAAAAAAAAcI/s3mlApGlRoIPqTzlTE6ad69_DSZa_vUvgCLcB/s1600/twilight_smores.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="778" data-original-width="1600" height="193" src="https://1.bp.blogspot.com/-TPwazNj0FZY/WT7wHNYQP5I/AAAAAAAAAcI/s3mlApGlRoIPqTzlTE6ad69_DSZa_vUvgCLcB/s400/twilight_smores.JPG" width="400" /></a></div>
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<span style="font-family: Verdana, sans-serif;">Including a wildlife art auction and silent auction, including work created by the Park’s own animals, like this painting by a resident anteater!</span><br />
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<a href="https://2.bp.blogspot.com/-HUqvLf1YEpc/WT7wKmgfRBI/AAAAAAAAAcM/IrXjLSRjV34ApL3bvR2cAWkaDehMtkVWwCLcB/s1600/twilight_anteaterart.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="400" src="https://2.bp.blogspot.com/-HUqvLf1YEpc/WT7wKmgfRBI/AAAAAAAAAcM/IrXjLSRjV34ApL3bvR2cAWkaDehMtkVWwCLcB/s400/twilight_anteaterart.JPG" width="300" /></a></div>
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<span style="font-family: Verdana, sans-serif;">We so enjoyed planning, promoting and working on this wonderful event. Visit <a href="http://twpark.com/">twpark.com</a> for more info and event photos.</span><br />
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<a href="https://4.bp.blogspot.com/-oiKrG_CIafE/WT7wNs5uSTI/AAAAAAAAAcQ/azmUg85348wFpQLuj9PLPF48E1Qp_CyJQCEwYBhgL/s1600/twilight_chocolate.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="713" data-original-width="1600" height="177" src="https://4.bp.blogspot.com/-oiKrG_CIafE/WT7wNs5uSTI/AAAAAAAAAcQ/azmUg85348wFpQLuj9PLPF48E1Qp_CyJQCEwYBhgL/s400/twilight_chocolate.JPG" width="400" /></a></div>
<br />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-51427034944828865462017-05-19T13:40:00.001-07:002019-02-04T13:13:00.020-08:00Leadership Training at The Kansas Leadership Center<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-ISjJvarHFvQ/WR9Wfq7KoEI/AAAAAAAAAak/eNVzp8Nc8bIc5o75rcsfgUBqkrqlnvKrQCLcB/s1600/IMG_1260.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://1.bp.blogspot.com/-ISjJvarHFvQ/WR9Wfq7KoEI/AAAAAAAAAak/eNVzp8Nc8bIc5o75rcsfgUBqkrqlnvKrQCLcB/s400/IMG_1260.JPG" width="300" /></a></div>
<span style="font-family: Verdana, sans-serif;">We got to attend leadership training at The Kansas Leadership Center this week as part of our legislative, advocacy and communications work with a state-wide coalition.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">The KLC is committed to fostering leadership for stronger, healthier and more prosperous Kansas communities.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">We learned KLC leadership principles and got to practice applying them. We cant wait to take these skills back to the business world of marketing and share them with our clients and partners.</span><br />
<br />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-51730087796831725562017-02-06T14:06:00.002-08:002019-02-04T13:12:14.923-08:00Digital + Traditional + Sales<br />
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<a href="https://3.bp.blogspot.com/-dRi2wuJTwEE/WJjvu9eU-rI/AAAAAAAAAaE/VhCdSw3RPRIFvyOKS_mhPFDIwn9olIwfwCLcB/s1600/digitaltraditionalart.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="141" src="https://3.bp.blogspot.com/-dRi2wuJTwEE/WJjvu9eU-rI/AAAAAAAAAaE/VhCdSw3RPRIFvyOKS_mhPFDIwn9olIwfwCLcB/s400/digitaltraditionalart.jpg" width="400" /></a></div>
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<br />
<span style="font-family: Verdana, sans-serif;">I'm excited to share that our agency turns 40 this year! While I would like to say that I'm the agency's founder, I'm afraid the gray hairs on my head, although multiplying at an alarming rate, would serve as evidence to the contrary. My business partner, Ruth Johnson, and I have both been a part of the agency for many years and we took the helm as co-owners five years ago.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">During the agency's history we developed many comprehensive strategic marketing programs designed to achieve very specific goals (part of our Smarter Marketing methodology) for our clients. Based on those goals and the audiences we sought to educate and ultimately influence, we used a variety of tactics. Some digital. Some traditional. Many today will boast digital is the only way to go and some agencies commit to digital-only. In our experience however, there are still those occasions where customers prefer something tangible. Something they can hold in their hands. To this end, we pay close attention to the needs and desires of the folks who have shown interest in consuming our client’s products and services, and we carefully analyze how they do so.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">As our agency continues to evolve through, we’ve made some very interesting and noticeable observations. For example, even with the largest manufacturers, in many cases a singular driving strategic plan designed to create an influx of incremental and new sales revenue and build brand notoriety and a loyal customer base, doesn't exist. Rather, more often than not, there is one thing that the manufacturer is interested in. This one thing can be a driving force in planning the direction of the company for the next 12 months, or the next 60 months. Just recently in fact I met with the head of a very large global manufacturer. While I was interested in talking short and long term strategy, his focus was on one thing: research. Another example: I met with a $300+ million regional manufacturer recently and again there's the one thing, which in his case was marketing automation. With me, as a creature of habit, my first instinct is to immediately talk strategy. Recently I've been reminded to take a step back, listen, and realize that strategy may not be of interest to every client. They might just need one tool. And that we can provide.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">We have also learned over the years that in many cases the one thing that our customers need is a better way to effectively communicate and engage the B2B partners who sell their products or promote their services on their behalf. As a result, we have developed compelling sales tools that far exceed the boundaries of digital, or traditional marketing. They are outside the scope of services offered by your average agency. To us however, they are a staple and commonplace, and an absolute necessity in any conversation with manufacturing clients. Our manufacturing clients are seeking to accomplish several things:</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"> • Engage</span><br />
<span style="font-family: Verdana, sans-serif;"> • Educate</span><br />
<span style="font-family: Verdana, sans-serif;"> • Influence</span><br />
<span style="font-family: Verdana, sans-serif;"> • Build loyalty</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">The sales tools and processes we have developed have been field-tested and dealer-approved. We have had the pleasure of creating tools like custom iPad and Droid sales presentations for some of the nation's leading manufacturers. Other tools include online universities, where tutorial-based learning helps capture the attention, and loyalty of your B2B partners, including authorized dealer networks. What's new? Custom mobile app development. Imagine: A way for manufacturers to send instant notifications to a vast network of dealers and sales reps without having to inundate their email. Yep! It's happening. Right now.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">We do digital. We also do traditional. And yes, we do sales. Want to learn more? Give me a ring at 316- 263-5878 or email me at <a href="mailto:lee@nyeandassociates.com">lee@nyeandassociates.com</a>. And remember, “You never know how far you can go, until you've gone as far as you can." - Albert Einstein.</span><br />
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<b><span style="font-family: Verdana, sans-serif;">By Lee Clark, President</span></b><br />
<b><span style="font-family: Verdana, sans-serif;">Nye & Associates, Inc.</span></b> About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-82808805382240534162016-12-30T11:36:00.002-08:002016-12-30T11:36:21.060-08:00Tips for working with the news mediaWe recently worked on a media training project for a client. Here are a few additional tips for working with the news media and making your media interactions more meaningful:<br />
<br />• Ask the reporter for his/her name, the purpose of the story, the deadline, when it will be published, and how you may help.<br />• Have the main points clear in your mind and speak in short sentences. Don't ramble. Rehearse the main points beforehand but be careful about them becoming too memorized.<br />• Have your thoughts/message down to two or three key points and deliver these points to the interviewer.<br />• Go prepared with a number of short anecdotes, which the listener can readily identify with, and use concrete examples.<br />• Do not answer questions spontaneously. Think about the question before answering.<br />• If you don’t know the answer to a question it’s OK to say so. If you feel a further response is needed, tell the reporter you will get back with them.<br />• View any interview as an opportunity to get out your and your brand’s message.<br />• Tell the story to your audience, the one you want to reach.<br />• Consider every contact with the media, even on a potentially negative story, an opportunity to get your message across.<br />• Choose your words carefully.<br />• Don’t feel pressure to fill silences – often times reporters use this as an interviewing technique.<br /><br />The media can lead or follow a news story. By anticipating where a reporter is going, you can combat bad news by telling the good news. You can help shape the story with your message by figuring out the reporter's direction and angle.<br /><br />Remember that from what you say only a fraction will be used.<br />
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Contact Nye and Associates at 316-263-5878 for more on our media training and media relations packages. <br />
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<br />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-14585409929473538982016-11-03T12:58:00.001-07:002016-11-03T12:58:27.477-07:00Press Conference at SEMA<div class="separator" style="clear: both; text-align: center;">
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We often help clients get press coverage. Here are some shots of a recent press conference we coordinated for the second year in a row for our client American Force Wheels at the 2016 SEMA Show in Las Vegas.<br /><br />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-81527746477543610212016-11-03T09:54:00.002-07:002016-11-03T09:54:35.083-07:00Cool Rides<div class="separator" style="clear: both; text-align: center;">
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Some of the cool rides at this year's SEMA Show.<br /><br />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-38766662049814073762016-11-03T09:25:00.000-07:002016-11-03T09:25:04.358-07:00VIP SEMA Media Reception<br />
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Here are a few behind-the-scenes photos from a media reception we coordinated for American Force Wheels at SEMA in Las Vegas for the launch of their new tactical wheels. These new wheels are sweet, as was the VIP evening media event.About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0tag:blogger.com,1999:blog-847943216635125062.post-75015595181348840872016-11-02T11:30:00.001-07:002016-11-02T11:40:48.767-07:00SEMA 2016<div class="separator" style="clear: both; text-align: center;">
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We are at The SEMA Show in Las Vegas this week networking and helping clients.<br />
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We worked with ATC Truck Covers on their booth and promotional items.<br />
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Visit ATC Truck Covers at booth #38053 to see this awesome Bug Out truck in action.<br />
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Also check out the new Thermal R&D Exhaust product catalog at booth #74001. Sound. Quality. Performance.<br />
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We worked with Thermal R&D Exhaust on new branding, this new catalog and their new website.<br />
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See more from us and our clients, including a video from the show, at <a href="https://www.facebook.com/nyeandassociates/" target="_blank">https://www.facebook.com/nyeandassociates </a><br />
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<br />About Ushttp://www.blogger.com/profile/01307688236507427868noreply@blogger.com0