When it comes to media planning and buying, Ruth is our pro. Not only is she a wiz with a spreadsheet (seriously, she continually impresses us with her spreadsheet poweress), but she also combines strategy and a bird’s-eye view when maximizing a client’s media mix.
Q: What is the
fist thing you look at when planning media for a client?
A: Of course budget, but as an agency we like to plan around a client’s goals; their issues and objectives, and audiences.
A: Of course budget, but as an agency we like to plan around a client’s goals; their issues and objectives, and audiences.
Q: With
so many media options today in the digital space, where do you start?
A: We love
finding the best medium for the client’s key messages, whether that is an international
online media mix, a television sponsorship opportunity, a custom app, outdoor
media or something statewide or regional. We also specialize in helping clients
with earned media. We like to find the best way to use a client’s
available resources.
Q: How do you measure a media plan’s results?
A: Measurement and
evaluation are important to us at Nye & Associates. We utilize what we call
a Marketing Activities Calendar that is a timetable/calendar/budget hybrid that
helps our teams and the client stay in touch and track, record and evaluate communications
and monetary elements through all stages of a media plan.
Need a media planner or buyer for your business? Overwhelmed
with where to start? Call us at 316-263-5878 or email Ruth at
ruthj@nyeandassociates.com.
