Wishing you the best this holiday season.

On board

You often hear about people serving on boards, but what does this actually look like?

Jennifer S. Worrell in our office served as the Public Relations Society of America Kansas Chapter Diversity Chair this year and agreed to share her board report for 2012:

PRSA’s diversity initiative mission is to promote a workforce that more closely mirrors the communities in which we live and work in terms of age, race, ethnicity and gender.

The goals for the PRSA Kansas Diversity Committee in 2012 were to promote this mission and create more diversity within the chapter in terms of industries represented by members (such as agencies, nonprofits, corporations) and create more diversity within the chapter in terms of experience (representation from seasoned professionals, mid-level practitioners and new people to the PR field.)

The diversity chair worked at recruiting and encouraging new members and on student outreach, for example working with and communicating with the WSU community and the K-State PRSSA chapter, even facilitating a presentation by the Kansas Chapter president for K-State PRSSA students.

The diversity chair also took an interest in planning and implementing professional development opportunities to get to know more PRSA members and provide tangible benefits, in particular a newsroom event at KWCH.

Also addressed were building awareness for PRSA in general (in turn helping increase membership) and making PRSA a welcoming group by being inclusive and welcoming to new members and monthly luncheon attendees.

The diversity chair provided monthly diversity news articles for the PRSA newsletter, with the goal of increasing the awareness of diversity in the public relations industry. The diversity chair also provided diversity copy and information for the new PRSA Kansas website.

Submitted by:

Jennifer S. Worrell
PRSA Kansas Diversity Chair 2012
Nye & Associates

SEMA 2012

By Jennifer S. Worrell, Account Executive, Nye & Associates

Ruth and I both enjoyed attending the 2012 SEMA show in Las Vegas this year. The sights and sounds of the second largest trade show in Vegas are always exciting.

While at the show, we got to work with existing clients and visit with some prospective ones.

From a business standpoint, we heard from many exhibitors that the show was a great place for leads and overall a successful show year.

One of the new things this year was the SEMA mobile app that helped attendees navigate the show floor, locate exhibitors, find education sessions, set appointments with individual companies, and create personalized show schedules.

For me, one of the standout exhibitors was Ford. Their custom blue glowed from an entire wall, enticing folks in with their new lineup and sizable booth. Ruth appreciated the Chevy exhibit and models. Several booths drew crowds with their wrapping demos, and we were both drawn to the life-size Hot Wheels booth and branded cars.

We look forward to our new relationships and attending again in 2013.

Here's a look at the 2013 Chevrolet Camaro Hot Wheels Edition. 

SEMA prep & the marketing process

 
By Lee Clark, President, Nye & Associates

As we were preparing for our annual migration to the SEMA Show in Las Vegas, we stopped to think about what went into creating the mixed nuts in these packs. In order to make these cashews, pecans and almonds taste just right, it took the right ingredients, mixed at the right time.

It took patience, thoroughness and maybe a little love. As we bantered back and forth about it, we realized the process that we use to create strategic marketing programs for our clients isn’t all that different. Just as it’s important to select high quality nuts, it’s important that we begin our projects with high-quality research.

What makes a nut taste so good? Take the almond for example, native to the Mediterranean climate region of the Middle East, it contains the enzyme emulsin, which in the presence of water, acts on a soluble glucoside, amygdalin, yielding glucose. Admittedly we can’t boast about naturally produced glucose. We can however compare the emulsin within the almond to fact. Fact, not glucose, is what we base our sweet successes on. Fiction may lead to bitter tasting almonds so we do our best to stay away from it.

We mix our fact-based research with a combination of nearly 100 years experience in marketing to produce a sweet tasting strategic advertising and marketing program. We toss in ingredients like effective media planning (how can we get the biggest bang for our buck, especially now?), social media, Internet marketing, grassroots marketing, and so much more. These ingredients, similar to this package of nuts, depend on the desired taste and on what your objectives are.

Regardless of your objectives, however, we’ve got the right recipe and the right chefs in the kitchen to help you maximize your investment and realize the greatest potential for return.

Nye & Associates on the tallest mountain in Europe

We'd like to give a quick shout-out to Nye & Associates AE Jennifer S. Worrell, who recently climbed the tallest mountain in Europe, Mt. Elbrus in Russia. Here is her summit photo:

Jennifer also traveled to Moscow & St. Petersburg while in Russia, and said that she always feels creative and inspired after traveling. Feel free to take her up on that if you have a certain project in mind. Reach her or any other member of our creative team at 316-263-5878.

Brand Loyalty

By Jennifer S. Worrell, Account Executive/Brand Manager, Nye & Associates

Think about your favorite brands. Apple. Starbucks. Sony. Bravo. Samsung.

One that we all share at N&A is Quik Trip. For us it represents a clean, fast, always-convenient pit stop for those busy days around the office.

Finding that loyalty sweet spot – the one that makes customers stick with your brand through the years and feel happy and comfortable when they see it – is a true art.

Luckily, we can help.

Want to learn how to make customers loyal to your brand? Call us at 316-263-5878.

Douglas Design District

Our office is located in between Washington & Hydraulic, off Douglas, on Pattie within the Douglas Design District.

We enjoy being a part of this colorful district and close to downtown, especially as we are gearing up for Walk at Work, on May 16 this year, with daily walks during lunch.

A few places we’ve walked to lately:

• Tanya’s Soup Kitchen
• Quik Trip
• Cero’s Candy
• Monica’s Bunt Cake
• Gallos Tacos Truck
• Roots & Bloom
• The Anchor
• The Donut Whole

The good news is that there are so many more places that we can walk to and enjoy.

Contact the Sedgwick County Health Department to sign up for the seventh annual Walk at Work, part of National Employee Health and Fitness Day.

Daytona 2012

By Lee Clark, President, Nye & Associates

So I’m at Daytona, the start of the NASCAR season, surrounded by 180,000 screaming fans.

For the drivers, it’s about racing. For the sponsors and vendors it’s about so much more. There’s a flurry of marketing activity. At every corner, a merchant peddling memorabilia, a food joint tossing out thousands of $5 hot dogs, and then, there’s the big boys. The international billion-dollar companies with VIP hospitality tents and new product displays.

It really is a sight to see. The whole experience gets me to thinking… How does a high-powered race car compare to your company? At first glance, your company has a great paint job (product). It looks good, you’ve invested a lot of time and effort into how the product looks and functions. But how do you make it run? For any of the NASCAR autos it’s a high octane leaded gasoline. For your company, your fuel might be your strategic advertising and marketing program. A product is only good if someone knows about it - and if you’re not selling to your prospective customers odds are someone else is. So a good marketing plan, one based on fact not fiction, will help propel your company forward. If you’re running on empty, let’s talk.

 

Call Lee at 316-263-5878 or lee@nyeandassociates.com.

Palette to Palate

Ruth & Jennifer attended Palette to Palate on Saturday night, an annual benefit for KETCH.

Nye & Associates marks 35th anniversary

 2012 marks 35 years in business for Nye & Associates! We are thrilled to celebrate this success, and we feel fortunate and very blessed to be in a position to make this claim. This is a time to reflect on our past successes and to focus on new beginnings.

We have a lot of things in store for 2012 and beyond, including expansion of our interactive division and new technology tools that will help our clients continue to grow. We’re grateful for the relationships our agency has had and continues to have with local, regional and national clients. To each of you we say, thank you. To those of you who don’t know us, we invite you to give us a call at 316-263-5878 to schedule an appointment. We’d like to get to know you!

A new era begins

Effective Jan. 1, 2012, Gary Nye of Nye & Associates has retired. We salute Gary and wish him well on his future endeavors, which will no doubt involve more than a few golf courses. We are very excited to announce that Lee Clark and Ruth Johnson of Nye & Associates have purchased the agency and will be managing the business as equal partners moving forward. Ruth has been with N&A for 10 years and Lee has been with N&A three years. In their new roles Lee and Ruth have plans to continue growing the business, including expanding the agency’s reach nationally. The strategy to develop more regional and national business has been in place for several years, and as a result N&A has seen positive growth and new opportunities. It’s a very exciting time as we prepare for the future ahead, which will include expanding our interactive division.  For information, please feel free to call us at 316-263-5878.