Monday, October 28, 2013

SEMA 2013

By Lee Clark, President Nye & Associates

I'm excited to head to SEMA in a week, and looking forward to attending the Brand Supremacy: Building Brand Strength in the Automotive Aftermarket sessions. The way we market to consumers, and professionals is ever-evolving, and clearly it's very important that we, and our automotive clients, keep a vigilant lookout for changes in marketing trends, particularly in digital marketing, as they occur. See you at SEMA!

(Sidebar: I'm hoping to get a look at the new Rescue from Romanian auto maker GHE-O Motors:

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